Dai Jianjun

Dai Jianjun is the Chairman of Longjin Cottage Catering Co. Ltd, an advocate of organic food, and practitioner of organic farming.

Since the founding of Longjin Cottage Catering Co. Ltd in 2000, Dai has been emphasizing the use of organic food and the appliance of the Chinese ancient theories on food selections and health protection. He also works with almost 5,000 farmer households on organic farming, encouraging them not to use any fertilizers, pesticides, artificially-made forages and additives. Through his program, the farmers not only increase their revenue, but also protect their local environment. In 2009, Dai established a farming college, in which people can study Chinese traditional cultures as well as do organic farming themselves. In this way, Dai hopes to attract more people to join him in exploring and spreading the model of green farming.