Managing Director, Headstrong Philippines, Inc. (formerly james
martin + co Philippines, Inc.)
Member, Headstrong Asia Pacific Management Board
20D Rizal Tower, Rockwell Center, Makati City
Contact Numbers: +63-0917-5353501; +6327560885; +632-8856100
Joined james martin + co (jm+co) in September 1998 where she is
responsible for leading a powerhouse e-solutions company with a
global development center of 478 employees contributing to a $150M
revenue plan. This growth is powered by large scale, mission critical
projects secured , implemented and delivered for Global 2000s worldwide.
These include a leading food and drugstore retailer in the Asia
Pacific region, a large financial institution in the United Kingdom,
a demand chain management company in the USA, among others. A description
of these projects follow:
Leading food retailer in AP outsourced its merchandizing applications;
enhancements focused on EDI capabilities of both core records
and small stores inclusive of price management, order management,
inventory management purchasing, procurement, financial control,
Demand chain management company in the U.S. wanted a business
model that allows retailers and distributors to more quickly identify
and respond to consumers' changing needs and product preferences.
Jm+co is the system integrator that embodies the business concepts
enabling them to analyze sales trends, refine mechandize assortments
and utilize a hypothesis based methodology to localize product
mix and depth by retail location.
One of the UK's large banks needed large scale program management
for the development of application processing and dealer management
systems for motor business integrated into the bank's existing
systems. Jm+co used component based development, enterprise application
integration (EAI) to address its short term delivery requirement
and stringent quality standards.
Also responsible for business development and delivery of Headstrong's
vision of helping clients invent, build and realize business of
the future or digital business in the Philippines. 1st half 2001
results reflected 81% increase over same time last year in a sector
and territory with projected growth of 8%.
Also led the strategy and implementation of an overall operating
model for the business while also managing operations on a day to
day basis, developing methodological framework and infrastructure
for inducting, training and certifiying consultants. This resulted
in a decreasing attrition rate of 12% in 1999 and 8% to date.
Built alliances with solution providers which resulted in sizable
concessions for the firm and ongoing revenue, new business relationships
for technology partners.
Managed the acquisition of the Asia Pacific subsidiary of a $2B
IT services company based in Florida and the integration of 80 employees
in 1999. Greatly contributed to acquisition of the services subsidiary
of a $6B global technology company with 50 employees and a 5-year
ongoing yearly revenue commitment.
Contributed to the achievement of geography's readiness to IPO
in the management, operational, social and technical perspectives
with focus on attainment of revenue, profitability and margin objectives
on a month-to-month basis.
Responsible for building a positive image of the firm locally by
building mutually beneficial relationships with employees, clients,
business partners, regulatory bodies, investment firms, media and
Range of Experience
IBM Philippines, Inc. (1980- 1998)
Division Manager, Banking, Finance and Securities Industry
Achieved country banking, finance and securities (BFS) industry
revenue, expense and profit targets. Managed BFS client relationship
teams and industry solution units to achieve vertical and country
objectives. Improved customer satisfaction. Understood business
environment and set strategies for breakthrough results. Built
organizational capability, developed talent and aligned personal
needs and priorities with the greater good of organization, not
its individual businesses. Focused organization on winning strategies
through skillful influence and action with impact. Focused on
winning by executing with speed and flexibility. Was passionate
about the business and winning in the marketplace. Grew the business
to $40M in 1998 contributing to 40% of total country revenue.
Marketing Manager, Banking, Finance, Securities and Insurance
Managed marketing professionals handling top banking and insurance
organizations. Coordinated management of these accounts to deliver,
perform and consult on I/T solutions for the business. Directed
and led major marketing and customer satisfaction activities.
Performed advisory work for clients in the area of maximization
of I/T investment and worked closely with relationship managers,
product specialists, services professionals to tailor value-added
solutions. Generated new insights about how to position the business
to win in the marketplace. Resulted in 3 Golden Circle awards,
the highest recognition for an IBM sales professional.
Account Relationship Manager
Managed biggest IBM-P client with support, pricing and service
to client satisfaction. Developed and implemented marketing plan
to maximize business generation in territories covered. Worked
collaboratively with specialists worldwide and multilateral business
partners. Prepared annual commercial banking industry review.
Made continuous improvements in existing client relationship business
models - doing things faster, better and at lower cost and higher
quality. Took calculated business risks to pursue new market opportunities.
Consistently delivered a minimum of 50% year-to-year growth.
Proposed, sold, installed IBM's first point-of-sale solution
to the leading retail giant in the country; successful in upgrading
the largest insurance company's I/T infrastructure to state-of-the-art
technology; responsible for marketing IBM total banking solutions
consisting of mainframe, integrated banking application, branch
delivery systems, self-service solutions to the top banks in the
Education and professional qualifications
Bachelor of Science major in Mathematics, University of the Philippines
- University Scholar, College Scholar
University of the Philippines' Sigma Delta Phil Alumni Association
Vice President, Philippine Software Association