Suryani Alias Launches “Senijari”

Suryani Senja Alias (A21 Fellow, 2007) just launched her own social enterprise called Senijari (or “art by fingers” in Malay), which is a heritage lifestyle brand that works on fair terms with artisans,  artists and designers to re-interpret ancient  and dying crafts such  as the Malaysian songket textile through the infusion of modern  design.

She worked for over a year to produce the Senijari 2013 collection while working with Malaysian weavers, artisans and designers to create a heritage-brand business with the social aims of increasing the livelihood of local artisans as well as preserving heritage. Senijari is built on her years at the Tuanku Nur Zahirah Foundation (with the former Queen of Malaysia as patron) as trustee and later Chairman to preserve and promote heritage through increasing the livelihood of artisans.   The products are made using ancient techniques, but with the language of modern design.

For more information, visit the website: www.senijari.com

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